Personal Data Protection

The issue of protection of your personal data is as a top priority for the Company. For this reason, the Company undertakes to protect your personal data and to comply with the relevant provisions on personal data protection, as in force.


The Company "THE YELLOW TAG MON IKE", with the distinctive title "DIRTY LAUNDRY", based in Metamorfosi, Attica (153 Tatoiou Street), in Greece (VAT Number: 800937925 / Tax Authority: Nea Ionia), No. G.E.MI. (GENERAL COMMERCIAL REGISTRY): 145318002000, tel.: +30 2169001178

Personal data we collect               

  • Data that we collect directly from you in the context of your transactions with the Company, through the online store, (your full name, the address to which the products will be sent, your landline or mobile phone number or your email address). In case you choose to make your payment via credit card, directs you to the secure page of the cooperating bank. Therefore, the name of the holder, the number, the expiration date of the card, as well as the three-digit card security code (CCV) are neither collected, nor processed by the Company.
  • Data that we collect directly from you during your registration on the website or by completing the "Keep In Touch" card (Name, Surname, Address, City / Region, Postal Code, Mobile Phone, E-mail, Date of Birth).
  • Data that we collect directly from you if you choose to register or connect to using social media (e.g. Facebook). In this case, we collect any information necessary for your registration or login, for which you have given the social media provider permission to share with us, such as your name and email address. The collection of other information may depend on the social media provider you use, so please review the privacy policy of that provider.

  • During your visit to, the IP address (Internet Protocol address) of the access computer, the website from which you visit us (recommendation), date and time of the visit, the type of browser, the operating system you are using and your username are automatically collected.

Purposes of processing the personal data we collect

  • For the completion of your orders, your invoicing, the facilitation of deliveries, the general execution of your orders and the service of your requests, related to your order.
    • To send informative messages via email, SMS or other electronic means about new products and general offers, if you provide your consent for this purpose.
  • For technical reasons, if necessary, for the operation and protection of our website against attacks and malicious use.
  • To ensure the rights and requirements of the Company, or if there is a legal obligation.



Time of keeping your personal data

The Company maintains and processes your data for as long as is required for the completion of your orders, your invoicing, the facilitation of deliveries, the general execution of your orders, the service of your requests regarding your order and for the operation and protecting our website against attacks and malicious use.

If you have given us your consent to the collection and processing of your personal data in order to send you information about new products and general offers, we will keep your personal data for as long as you have not revoked your consent (see below, in the section "Your rights").

If you have not provided your consent for the collection and processing of your personal data, in order to receive commercial communications from our Company, we will delete your personal data after a reasonable period of time, taking into account the Company's obligations under applicable law to keep your personal data.

Personal data security

The Company takes all necessary technical and organizational security measures and follows procedures to protect your personal data from any unauthorized access, misuse, alteration, prohibited dissemination, disclosure, loss, accidental / unfair destruction, and any other form of improper processing. The Company protects your personal data from any data interception with the SSL (SecureSocketLayer) data encryption method. Encryption is valid at all stages and all procedures of transaction and sending personal data to and from Please note that during the process of making payments by credit / debit / prepaid card, your credit / debit / prepaid card details are registered directly in the secure systems of the cooperating bank and not by the Company.

Transmission to third parties

Your personal data is transmitted to third parties, only within the European Union, on behalf of the Company, when this is necessary to fulfill the above processing purposes, in particular in order to respond to your requests, and / or if required or permitted by law. These companies take the same measures to protect your personal data with our Company and process your personal data only within the framework of our explicit and written order. In any other case in which the transfer of your personal data is required for any other processing purpose, we will notify you in advance of the relevant transfer.

Collection and use of personal data of minors

The possibility of subscribing to the Company newsletter is addressed only to adults - persons over 18 years of age. If it is found that any personal information has been collected from a minor, this information will be deleted in the soonest convenience.

Your rights

You can exercise the rights of access, correction, deletion, portability, limitation of processing, opposition / revocation of your consent at any time, without a specific reason, by sending a relevant letter to the Company by phone, at (+30) 2102821222, or via email address and / or with your written request that you can submit to any store of the Company.

In case of exercising of one of the above mentioned rights, the Company will take every possible measure for the satisfaction of your request as soon as possible from the submission and identification, informing you in writing about the satisfaction of your request, or the reasons that prevent the exercise of your relevant right and / or the satisfaction of one or more of the above mentioned rights.

To revoke your consent to the use of your personal data, you can use the link "Unsubscribe" and the relevant instructions that are integrated in each of our communications with you.

If you consider that any of your rights or obligations of the Company regarding the collection and processing of your personal data are violated, you can file a complaint to the Hellenic Data Protection Authority (HDPA), (1-3 Kifissias Ave., 11523 Ampelokipi, tel. 2106475600, fax: 21064756).


Cookies are small files that are sent to the user when they visit a website via computer, mobile or other electronic device and recognize that device in future visits. The information stored on the user's computer or other electronic devices may contain information such as which pages the user has visited, the date and time of the visit as well as a random and unique user identification number. These files perform various functions. Among other things, they remember the preferences and choices of the user, help to improve the services provided and the content of the website and allow the customization of online ads and offers to each user. It is noted that cookies do not cause damage to users' electronic devices (computer, mobile or other electronic devices) nor to the files stored on them.

Cookies can be divided into four categories, each of which is briefly presented below:

Absolutely necessary Cookies

These files are necessary for the website to be able to provide services that the user requests, such as remembering the products it has added to its shopping cart.

Performance Cookies

Cookies in this category collect anonymous information about how the website is used by each user. This data is collected with the data of other users and helps to improve the operation of the website. For example, this category of cookies helps us understand how customers find, browse, and use our website and point out areas for improvement, such as browsing, sales experience, and advertising campaigns. The data collected by these cookies does not include personal information based on which the user can be identified.

Functionality Cookies

These cookies remember user choices, such as language or search parameters such as product size, color, or line. This information allows the user to enjoy when visiting our website an experience more compatible with his choices and help us make his visits more enjoyable. This information is also gathered with other users' information on an anonymous basis to help improve the operation of the website.

Orientation Cookies & Advertising cookies

These cookies collect information about browsing habits to display ads related to the user's interests. They remember the pages the user has visited and the information they have shared with third parties, such as ads.

The user can change the settings of the browser ("webbrowser"), to prevent the storage of cookies on his/her computer without his/her explicit consent. The "help" section of the browser usually provides details on how one can manage the setting of cookies.